National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
Analysis of the Czech Philharmonic in terms of strategic communication
Zvěřinová, Sára ; Ježková, Tereza (advisor) ; Hejlová, Denisa (referee)
This thesis analyses strategic communication of the Czech Philharmonic. It provides an overview of the orchestra's historical developments with respect to changes of its chief conductors and describes its current internal and external communication strategy. The thesis examines internal communication within the Czech Philharmonic, subsequent integration of certain departments into its organizational structure and the way content is communicated to the public. It offers, therefore, a comprehensive insight into the internal and external communication of an institution of classical music. The methodology includes data collection through semi-structured in-depth interviews with executives of the Czech Philharmonic, as well as a marketing mix 4P. The research contains an analysis of three concert seasons in terms of dramaturgy and an analysis of the communication tools used by the Czech Philharmonic such as social networks, digital media and visual identity. A questionnaire survey examines how the use of communication tools impacts listeners' decisions, their perception of the way the Czech Philharmonic communicates and the impact on concert attendance. The research focuses on three concert seasons, 2018/2019-2020/2021. The thesis ultimately connects the principles of strategic communication in the...
Music productions at the open air Revolving theatre in Český Krumlov after the year 1989
Suchanová, Kateřina ; Topolová, Barbara (advisor) ; Christov, Petr (referee)
The thesis discuss opera presenting in a netraditional space of revolving theatre in Český Krumlov in the most controversial period of its existence - it means after the reconstruction in 1989. The author mapped the case in the chapter Reconstruction - the State after the Velvet Revolution. There is shown in which situation the inscenations came. The first part of the thesis is about the history of this theatre in the castle garden - it is called Rediscovery of the Castle Garden in Český Krumlov for the Theatre Production. In the next chapter The History of Opera in front of the Revolving Theatre the author focussed on the progress of opera in the castle garden in Český Krumlov. She solves staging and dramaturgical limits of the space. She deals with the influence of the space on the form of inscenations on the base of analysis of three different inscenations of Verdi's Rigoletto in the chapter Three Rigoletts in Český Krumlov. The inscenations she set into the general historical context of this theatre and she brang forth the picture at the specialist public in the chapter The Picture at the Specialist Public in 1995 - 2013. At the end of the thesis is the chapter The Future of the Revolving Theatre. It is the continuation of the previous chapter which is about the mapping of the case and the...
Music productions at the open air Revolving theatre in Český Krumlov after the year 1989
Suchanová, Kateřina ; Topolová, Barbara (advisor) ; Christov, Petr (referee)
The thesis discuss opera presenting in a netraditional space of revolving theatre in Český Krumlov in the most controversial period of its existence - it means after the reconstruction in 1989. The author mapped the case in the chapter Reconstruction - the State after the Velvet Revolution. There is shown in which situation the inscenations came. The first part of the thesis is about the history of this theatre in the castle garden - it is called Rediscovery of the Castle Garden in Český Krumlov for the Theatre Production. In the next chapter The History of Opera in front of the Revolving Theatre the author focussed on the progress of opera in the castle garden in Český Krumlov. She solves staging and dramaturgical limits of the space. She deals with the influence of the space on the form of inscenations on the base of analysis of three different inscenations of Verdi's Rigoletto in the chapter Three Rigoletts in Český Krumlov. The inscenations she set into the general historical context of this theatre and she brang forth the picture at the specialist public in the chapter The Picture at the Specialist Public in 1995 - 2013. At the end of the thesis is the chapter The Future of the Revolving Theatre. It is the continuation of the previous chapter which is about the mapping of the case and the...

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